USER RESEARCH
UX/UI DESIGN
2021
Data Manager
New ways of controlling customer and product data
ROLE
User Research
UX Design
UI Design
TEAM
1 Designer
1 Product Manager
4 Developers
IMPACT
Improved user experience
Boosted user satisfaction
Reduced error rates
Data Manager is one of the biggest features of Countly that offers a comprehensive solution that enables you to explore and take necessary actions on all your events - interactions occurring between your app/website and your users.
I contributed to the design process from discovery to delivery, collaborating with the product manager and developers.
PROBLEM
The previous data manager only allowed for the viewing and transformation of events originating from the SDKs; event management was not possible. The sections related to the data manager were scattered under different plugins and were hard to find.
CHALLENGE
The most challenging parts of this project for me were to create a new structure that solves the complexity and the current scattered structure, and doing it without frustrating the existing users.
GOALS
Efficiently manage data types and events
Establish a system to maintain and plan data easily
Validate and handle unexpected events effectively
STEP 1: CONDUCT AN IN-DEPTH ANALYSIS OF THE EXISTING FEATURE TO IDENTIFY AND DEFINE THE SPECIFIC REQUIREMENTS
I began by conducting an audit of the current platform, identifying areas for improvement in terms of usability and functionality.
Through the comprehensive product analysis documentation provided by the product manager, I gained insights into the technical background, capabilities of the feature, and identified requirements as well as potential enhancements.
Additionally, due to the complex and technically intensive nature of this feature, I engaged in discussions with the developers who possess relevant technical knowledge and had prior experience working on the initial iteration of this feature in order to gain a better understanding.
STEP 2: USER RESEARCH AND COMPETITIVE ANALYSIS
Since we have some technical power users who frequently utilize this feature, we opted for user interviews as a fast and efficient method to gain insights. These interviews allowed us to tap into our users' deep understanding of our product, their attentiveness, and their unique approaches to utilizing our platform.
Additionally, I analyzed both direct and indirect competitors to identify their unique approaches and gain market insights.
STEP 3: IDEATING WITH THE DESIGN COMPONENTS
As this project was part of the redesign process, I utilized the design components we had previously created. This enabled me to swiftly develop the entire feature while ensuring consistency throughout.
Because of the information-heavy nature of this feature, the most important part was to avoid overcrowding and to keep different elements organized in a way that is accessible and easy to understand. I dedicated a significant amount of time to organizing the sections and presenting complex data to achieve this.
Delivered a scalable solution for managing and visualizing events within extensive datasets.
30% improvement in task completion rates during beta testing.
Utilized the design system to reduce development time by 35%.